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barkbox
barkbox
barkbox
WEB DESIGN DIRECTOR
WEB DESIGN DIRECTOR
WEB DESIGN DIRECTOR
HIGHLIGHTS
HIGHLIGHTS
HIGHLIGHTS
Scaling site architecture and determining entry points and intuitive user journeys.
Building feedback loops with relevant teams on functionality and limitations.
Creating roadmaps for design and launch that coincide with ongoing product releases.
Research into current conversion data, brand awareness and user feedback.
Page template creation, asset and style development and testing.
Scaling site architecture and determining entry points and intuitive user journeys.
Building feedback loops with relevant teams on functionality and limitations.
Creating roadmaps for design and launch that coincide with ongoing product releases.
Research into current conversion data, brand awareness and user feedback.
Page template creation, asset and style development and testing.
OVERVIEW
OVERVIEW
OVERVIEW
MY ROLE
MY ROLE
MY ROLE
Utilize a new design library to create the new digital presence for Bark.co. Consolidating and cross-promoting all products into a single cohesive and branded customer experience.
Utilize a new design library to create the new digital presence for Bark.co. Consolidating and cross-promoting all products into a single cohesive and branded customer experience.
Utilize a new design library to create the new digital presence for Bark.co. Consolidating and cross-promoting all products into a single cohesive and branded customer experience.
Web Design Director
Web Design Director
Web Design Director
Scaling site architecture and determining entry points and intuitive user journeys.
Building feedback loops with relevant teams on functionality and limitations.
Creating roadmaps for design and launch that coincide with ongoing product releases.
Research into current conversion data, brand awareness and user feedback.
Page template creation, asset and style development and testing.
MY ROLE
MY ROLE
MY ROLE
Less than 10% of users that initiate checkout are completing the process. Identify any issues and restructure the flow of the funnel to decrease cart abandonment.
Less than 10% of users that initiate checkout are completing the process. Identify any issues and restructure the flow of the funnel to decrease cart abandonment.
Less than 10% of users that initiate checkout are completing the process. Identify any issues and restructure the flow of the funnel to decrease cart abandonment.
Web Design Director
Web Design Director
Web Design Director
HIGHLIGHTS
HIGHLIGHTS
HIGHLIGHTS
Cart abandonment in the first 7 days of testing.
Cart abandonment in the first 7 days of testing.
Cart abandonment in the first 7 days of testing.
-17%
-17%
-17%
MAIN ISSUES ADDRESSED
MAIN ISSUES ADDRESSED
MAIN ISSUES ADDRESSED
Cut steps from 6+ to required only and consolidate into a simple, 3 step process.
Added a constant order summary, running total and clear delivery information.
Added pagination and progression tracker.
Unified styles and language across screens.
Cut steps from 6+ to required only and consolidate into a simple, 3 step process.
Added a constant order summary, running total and clear delivery information.
Added pagination and progression tracker.
Unified styles and language across screens.
Cut steps from 6+ to required only and consolidate into a simple, 3 step process.
Added a constant order summary, running total and clear delivery information.
Added pagination and progression tracker.
Unified styles and language across screens.
OVERVIEW
OVERVIEW
OVERVIEW
