| | | | |
surveymonkey
surveymonkey
surveymonkey
ART DIRECTOR & GROWTH DESIGN LEAD
// SENIOR BRAND DESIGNER // INTERNATIONAL DESIGNER
ART DIRECTOR & GROWTH DESIGN LEAD
// SENIOR BRAND DESIGNER // INTERNATIONAL DESIGNER
ART DIRECTOR & GROWTH DESIGN LEAD
// SENIOR BRAND DESIGNER // INTERNATIONAL DESIGNER
OVERVIEW
OVERVIEW
OVERVIEW
MY ROLE
MY ROLE
MY ROLE
HIGHLIGHTS
HIGHLIGHTS
HIGHLIGHTS
Make plans and pricing content a driver of conversion for all target markets. A new CMS block that introduces pricing education and promotes confident purchasing decisions.
Make plans and pricing content a driver of conversion for all target markets. A new CMS block that introduces pricing education and promotes confident purchasing decisions.
Art Director & Design Lead
Art Director & Design Lead
Art Director & Design Lead
Overall conversion rate
Overall conversion rate
Overall conversion rate
Traffic increase to pricing page
Traffic increase to pricing page
Traffic increase to pricing page
+3.5%
+3.5%
+3.5%
+2.7%
+2.7%
+2.7%
Make plans and pricing content a driver of conversion for all target markets. A new CMS block that introduces pricing education and promotes confident purchasing decisions.
OVERVIEW
OVERVIEW
OVERVIEW
Update and re-align the brand color palette to address ongoing issues with accessibility, continuity and depth.
Update and re-align the brand color palette to address ongoing issues with accessibility, continuity and depth.
Update and re-align the brand color palette to address ongoing issues with accessibility, continuity and depth.
Research and discovery of current usage and needs through stakeholder meetings and user interviews.
Exploration and testing of possible solutions with focus on accessibility.
Development and execution of an expanded color palette, usage guidelines and brand communications.
Research and discovery of current usage and needs through stakeholder meetings and user interviews.
Exploration and testing of possible solutions with focus on accessibility.
Development and execution of an expanded color palette, usage guidelines and brand communications.
Research and discovery of current usage and needs through stakeholder meetings and user interviews.
Exploration and testing of possible solutions with focus on accessibility.
Development and execution of an expanded color palette, usage guidelines and brand communications.
MY ROLE
MY ROLE
MY ROLE
Art Director & Design Lead
Art Director & Design Lead
Art Director & Design Lead
HIGHLIGHTS
HIGHLIGHTS
HIGHLIGHTS
OVERVIEW
MY ROLE
HIGHLIGHTS
Create a new block that can aid navigation to relevant content for top target markets. Providing discoverability for engaging user journeys and conversion opportunities.
Design Lead
Average traffic increase to top performing content and resources.
New users first interaction with SurveyMonkey became a positive experience with a question and how they can help uncover solutions.
+20%
OVERVIEW
MY ROLE
HIGHLIGHTS
Create a new block that can aid navigation to relevant content for top target markets. Providing discoverability for engaging user journeys and conversion opportunities.
Design Lead
Average traffic increase to top performing content and resources.
New users first interaction with SurveyMonkey became a positive experience with a question and how they can help uncover solutions.
+20%
OVERVIEW
OVERVIEW
MY ROLE
MY ROLE
HIGHLIGHTS
Design Lead
Average traffic increase to top performing content and resources.
+20%
Create a new block that can aid navigation to relevant content for top target markets. Providing discoverability for engaging user journeys and conversion opportunities.
New users first interaction with SurveyMonkey became a positive experience with a question and how they can help uncover solutions.